Quick Facts

Social Media Quick Facts

Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2012 Social Media Marketing Industry Report:

  • 94% of all businesses with a marketing department used social media as part of their marketing platform
  • Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
  • 43% of people aged 20-29 spend more than 10 hours a week on social media sites
  • 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
  • 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period

From Forbes.com

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