Social Media Part I: Facebook Networking Without the Blasts From the Past

The Social Networking Mine Field

Social Media has a tendency to drag up people from our past. For most of us, this is something we tolerate, but for some people it creates a reason to avoid social media.

However, if you’re in business for yourself, your social media network is critical to your business’s success. It can even be important to be friends with people from your past that you don’t necessarily want to hear from every day. Here’s why: these people expand your network exponentially and provide new potential clients via word of mouth. For every small business, it is key that as many people as possible know what you do — name recognition. This is a version of branding, the goal of which is for as many people as possible to connect what you do (insurance, real estate, massage, selling clothes online, graphic design, etc.) with your name.

Fortunately, it is possible to create a social media network without facing your high school demons, hearing about what ex’s are doing, or offending anyone you don’t want interact with via social media.


In this first installment, let’s take a look at how to do this successfully on Facebook.

1. The easiest way to avoid interacting with people is to only be friends with certain people. Facebook has a news feed; the people that you’re friends with are the only people who’s posts show up in your news feed. When someone requests to be friends with you, you can reject or ignore this request without the other person getting any notification. Simply select “Not Now” when you receive a friend request.

ignore friend requests

2. If you are friends with someone who you later decide you don’t want to be FB friends with for whatever reason (offensive posts, spam posts, etc.), you can “unfriend” them without them getting any notification. Directions below.

a. First, find your profile by clicking your name in the top right.

How to find your profile

b. Then, find your list of friends by clicking “Friends”.

find list of friends FB

c. Next, find the search box and type in the name of the person you want to “unfriend”.

find person FB

d. Next to their name, there is a blue button that said “Friends”. Click on that button and you will get a menu like you see in the picture below. Click the “Unfriend” option and you’re done!

unfriend FB

3. If you want to stay friends with someone, but you don’t want to know what they had for lunch or what they’re doing for the weekend, you can hide them from your news feed. See directions below.

a. When you see an update on from someone on your news feed that you’d prefer not to see, point your mouse over that post and a little arrow pointing down will appear. Click on it.

menu to hide stories

b. When you click on the arrow a short menu will appear. The top most option will say “hide”. Click on it.

hide button

c. Once you’ve clicked “hide”, the post will disappear and a message will pop up. One of the options in this message will say “change what updates you get from …..” Click this option.

hide message

d. Clicking this option will bring up another menu that will give you options about what posts from that person you’d like to see. There are a variety of options to choose from including an “unfollow” option all the way at the bottom that will stop any of that person’s updates from showing up in your news feed.

change what updates you get

If you follow these directions, you should be able to enjoy the benefits of social media networking without sacrificing your sanity! Please leave any questions in the comments and we will answer them as soon as we can.

About Us

Social Structure Marketing is a small locally-owned and operated business. Our goal with any social media campaign is to make your name or your company’s name synonymous with whatever service or product you sell. And your name can’t be known if your not visible. At SSM we believe that visibility is the key element to success in social media marketing.

About Social Structure Marketing

We began helping people make connections and build their online presence in 2013. Our goal is to establish and manage your online presence to make you and your business more successful. Erik is a computer nerd at heart. In addition to his work with Social Structure Marketing, he is a Geo-spatial Intelligence Analyst for the Air National Guard and works in IT for Kemtah and Sandia National Labs. Terryn works part-time from home and also manages; a blog that chronicles her journey through mental illness. We are both out-of-towners; Erik is originally from Tucson, Arizona having moved to Albuquerque in 2010. Terryn hails from northern New Jersey, but has called Albuquerque home since 2005. We have been married since early 2012 and have a home in the NE Heights.
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1 Response to Social Media Part I: Facebook Networking Without the Blasts From the Past

  1. Pingback: To me, social media is also about helpin | deealbertsblog

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