Should Your Business Use Tumblr?

Like many sites, Tumblr pulls your online activity from a variety of places. But is it the best one? Personally, I prefer paper.li for a more professional look.

moda vivendi

**Please note: I originally posted this on theBrewRoom blog. Head over there to see it in all its glory!

What happened to Tumblr?  It has a couple hundred (million) users, but even then, it seems like it was almost a flash in the pan.  According to WSJ, Tumblr was recently purchased by Yahoo to bring a social networking presence to the company that is mostly used by an older customer base.  A Google Trends search makes it pretty clear that it’s the forgotten middle child of social media.  (Does anyone else appreciate the irony of using Google to report on something Yahoo-related?  Fickle internet..)  So even though it’s hovering in the shadows for now, should your business use Tumblr?

Tumblr’s users are in a younger demographic.  If you’re Newsweek Tumblrmarketing to that younger crowd, this could be a great tool.  But even if you aren’t marketing to a younger…

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About Social Structure Marketing

We began helping people make connections and build their online presence in 2013. Our goal is to establish and manage your online presence to make you and your business more successful. Erik is a computer nerd at heart. In addition to his work with Social Structure Marketing, he is a Geo-spatial Intelligence Analyst for the Air National Guard and works in IT for Kemtah and Sandia National Labs. Terryn works part-time from home and also manages beginanew.weebly.com; a blog that chronicles her journey through mental illness. We are both out-of-towners; Erik is originally from Tucson, Arizona having moved to Albuquerque in 2010. Terryn hails from northern New Jersey, but has called Albuquerque home since 2005. We have been married since early 2012 and have a home in the NE Heights.
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